This looks like an interesting book: ‘The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change’ by Jennifer Aaker & Andy Smith
“A handbook on using the power and popularity of social media to do good in the world. The Dragonfly Effect because of that insect’s ability to move in any direction when its four wings work together. This is a comprehensive guide for how to take your cause and compassion viral:
- an e-mail campaign to register bone marrow donors for hard-to-match patients
- a Colombian engineer who used Facebook to organize a protest against the Revolutionary Armed Forces
- the microlending site Kiva”
(edited from Amazon’s blurb)
(source Tomomi Sato : @satomo_ RT @yuuhey: “The Dragonfly Effect” ????????????????????????????????????????????????? http://amzn.to/8YmxVB )