Reinforcement of the importance of creation* in media literacy today by Jason Ohler:
- Media Literacy 1.0 – the era of mass media – concerns the ability to identify and evaluate the techniques of media persuasion.
- Media Literacy 2.0 – the era of digital participation – the ability to identify, evaluate and apply the techniques of media persuasion.
* OFCOM defines media literacy as: “the ability to access, understand and CREATE communications in a variety of contexts”.