Today, we’re still in the first phase of broadcasting in Britain: Mass Media 1.0, where the content agenda is being firmly ruled by the broadcasters. Currently, broadcasters’ portfolios are being drawn up by too few people and audiences are not yet getting a diverse and surprising enough portrayal of life on their TV screens. What we need on TV in Britain is to make the change to Mass Media 2.0, where the audience originates a higher percentage of the broadcaster’s ‘agenda’. We’ll then be in a position where broadcasters are more able to act as facilitators, commissioners, and clearing/publishing houses for content made and submitted by their audiences, as well…