{"id":277,"date":"2011-03-07T17:45:13","date_gmt":"2011-03-07T17:45:13","guid":{"rendered":"http:\/\/www.aberth.com\/blog\/?p=277"},"modified":"2017-12-02T08:39:25","modified_gmt":"2017-12-02T08:39:25","slug":"how-to-get-your-short-film-seen-by-500-million","status":"publish","type":"post","link":"http:\/\/www.aberth.com\/digitalstorytelling\/how-to-get-your-short-film-seen-by-500-million\/","title":{"rendered":"How to get your short film seen by 500 million"},"content":{"rendered":"<p>When Newport University film studies lecturer and social action broadcast specialist Peter Watkins-Hughes went to Tredegar Comprehensive School students with an idea for a short film about teenage drink driving they said: &#8220;It&#8217;s not drunk driving that&#8217;s the biggest problem; it&#8217;s texting while driving&#8221;.<\/p>\n<p>Peter didn&#8217;t have much of a budget, so he asked Gwent Police for help. They gave advice, use of their helicopter, their vehicles and their officers as &#8216;extras&#8217;.<\/p>\n<p>When the film was shot and edited, Peter put it on You Tube so he could send a link to BBC commissioners. Within a week, the film had had 50 views. It then rose to 200. Then Peter had a call from a student: &#8220;It&#8217;s up to 500&#8221;<br \/>\nPeter: &#8220;Great, 500 hits is OK&#8221;<br \/>\nStudent: &#8220;No, not 500 &#8211; it&#8217;s had 500 _thousand_ views!&#8221;<\/p>\n<p>The video had gone viral. Soon 4m YouTube views had been clocked.<\/p>\n<p>It was being shown in schools and colleges in north America. News networks like CBS were showing clips and it Oprah showed it on her programme. And, by adding estimates of those TV audiences, that&#8217;s how Peter worked out that half a billion people had seen part of his film COW.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"http:\/\/www.youtube.com\/embed\/8I54mlK0kVw\" width=\"560\" height=\"349\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em> Written and first published by Gareth Morlais on 7 March 2011<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Newport University film studies lecturer and social action broadcast specialist Peter Watkins-Hughes went to Tredegar Comprehensive School students with an idea for a short film about teenage drink driving they said: &#8220;It&#8217;s not drunk driving that&#8217;s the biggest problem; it&#8217;s texting while driving&#8221;. Peter didn&#8217;t have much of a budget, so he asked Gwent Police for help. They gave advice, use of their helicopter, their vehicles and their officers as &#8216;extras&#8217;. When the film was shot and edited, Peter put it on You Tube so he could send a link to BBC commissioners. Within a week, the film had had 50 views. It then rose to 200. Then Peter had a call from a student: &#8220;It&#8217;s up to 500&#8221; Peter: &#8220;Great, 500 hits is OK&#8221; Student: &#8220;No, not 500 &#8211; it&#8217;s had 500 _thousand_ views!&#8221; The video had gone viral. Soon 4m YouTube views had been clocked. It was being shown in schools and colleges in north America. News networks like CBS were showing clips and it Oprah showed it on her programme. And, by adding estimates of those TV audiences, that&#8217;s how Peter worked out that half a billion people had seen part of his film COW. Written and first published by Gareth Morlais on 7 March 2011<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[6,11,12,23,27,26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to get your short film seen by 500 million - Aberth Digital Storytelling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aberth.com\/digitalstorytelling\/how-to-get-your-short-film-seen-by-500-million\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get your short film seen by 500 million - Aberth Digital Storytelling\" \/>\n<meta property=\"og:description\" content=\"When Newport University film studies lecturer and social action broadcast specialist Peter Watkins-Hughes went to Tredegar Comprehensive School students with an idea for a short film about teenage drink driving they said: &#8220;It&#8217;s not drunk driving that&#8217;s the biggest problem; it&#8217;s texting while driving&#8221;. Peter didn&#8217;t have much of a budget, so he asked Gwent Police for help. They gave advice, use of their helicopter, their vehicles and their officers as &#8216;extras&#8217;. When the film was shot and edited, Peter put it on You Tube so he could send a link to BBC commissioners. Within a week, the film had had 50 views. It then rose to 200. Then Peter had a call from a student: &#8220;It&#8217;s up to 500&#8221; Peter: &#8220;Great, 500 hits is OK&#8221; Student: &#8220;No, not 500 &#8211; it&#8217;s had 500 _thousand_ views!&#8221; The video had gone viral. Soon 4m YouTube views had been clocked. It was being shown in schools and colleges in north America. News networks like CBS were showing clips and it Oprah showed it on her programme. And, by adding estimates of those TV audiences, that&#8217;s how Peter worked out that half a billion people had seen part of his film COW. Written and first published by Gareth Morlais on 7 March 2011\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aberth.com\/digitalstorytelling\/how-to-get-your-short-film-seen-by-500-million\/\" \/>\n<meta property=\"og:site_name\" content=\"Aberth Digital Storytelling\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-07T17:45:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-02T08:39:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"melyn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#website\",\"url\":\"http:\/\/www.aberth.com\/digitalstorytelling\/\",\"name\":\"Aberth Digital Storytelling\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.aberth.com\/digitalstorytelling\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aberth.com\/digitalstorytelling\/how-to-get-your-short-film-seen-by-500-million\/#webpage\",\"url\":\"https:\/\/www.aberth.com\/digitalstorytelling\/how-to-get-your-short-film-seen-by-500-million\/\",\"name\":\"How to get your short film seen by 500 million - Aberth Digital Storytelling\",\"isPartOf\":{\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#website\"},\"datePublished\":\"2011-03-07T17:45:13+00:00\",\"dateModified\":\"2017-12-02T08:39:25+00:00\",\"author\":{\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#\/schema\/person\/052ce1ffb8d82c3a588d79a3b9e80b7e\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.aberth.com\/digitalstorytelling\/how-to-get-your-short-film-seen-by-500-million\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aberth.com\/digitalstorytelling\/how-to-get-your-short-film-seen-by-500-million\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aberth.com\/digitalstorytelling\/how-to-get-your-short-film-seen-by-500-million\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/www.aberth.com\/digitalstorytelling\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to get your short film seen by 500 million\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#\/schema\/person\/052ce1ffb8d82c3a588d79a3b9e80b7e\",\"name\":\"melyn\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/1.gravatar.com\/avatar\/aab291c1a5e95ed98dafe92ceaef8653?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/1.gravatar.com\/avatar\/aab291c1a5e95ed98dafe92ceaef8653?s=96&d=mm&r=g\",\"caption\":\"melyn\"},\"url\":\"http:\/\/www.aberth.com\/digitalstorytelling\/author\/melyn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to get your short film seen by 500 million - Aberth Digital Storytelling","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aberth.com\/digitalstorytelling\/how-to-get-your-short-film-seen-by-500-million\/","og_locale":"en_US","og_type":"article","og_title":"How to get your short film seen by 500 million - Aberth Digital Storytelling","og_description":"When Newport University film studies lecturer and social action broadcast specialist Peter Watkins-Hughes went to Tredegar Comprehensive School students with an idea for a short film about teenage drink driving they said: &#8220;It&#8217;s not drunk driving that&#8217;s the biggest problem; it&#8217;s texting while driving&#8221;. 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Lesson 3: be memorable","rel":"","context":"In &quot;instruction&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":147,"url":"http:\/\/www.aberth.com\/digitalstorytelling\/community-voices-digital-media-grants\/","url_meta":{"origin":277,"position":1},"title":"Community Voices digital media grants","date":"December 4, 2009","format":false,"excerpt":"Digital storytellers will be interested to hear that one \u00a3500 award per week is available between now and March 2010. That's what Community Voices has to offer those in England using digital media to help empower disadvantaged communities: \"Media Trust is always looking to celebrate the varied and inspiring ways\u2026","rel":"","context":"In &quot;citizenship&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":87,"url":"http:\/\/www.aberth.com\/digitalstorytelling\/tribute-forms\/","url_meta":{"origin":277,"position":2},"title":"Tribute forms","date":"August 6, 2008","format":false,"excerpt":"\"How can people participate without\u00a0 necessarily having to be centre stage?\" That's a question I've been asking myself ever since discussing digital storytelling with a colleague, Grahame Davies, last year. My experience of Digital Stories is that they're usually personal. This aspect of 'talking about myself' raises a barrier in\u2026","rel":"","context":"In &quot;digital storytelling&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":181,"url":"http:\/\/www.aberth.com\/digitalstorytelling\/digital-stories-containing-home-movies\/","url_meta":{"origin":277,"position":3},"title":"Digital stories containing home movies","date":"October 14, 2010","format":false,"excerpt":"Here are some links to digital stories shown on the BBC website which contain home movies, archive film and especially-shot video - i.e. not just stills To Know Someone by Canadian student Nicole Lavergne Smith mixes home movie footage of her grandmother as a young woman with Nicole's story of\u2026","rel":"","context":"In &quot;digital storytelling&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":174,"url":"http:\/\/www.aberth.com\/digitalstorytelling\/news-of-three-bbc-media-literacy-projects\/","url_meta":{"origin":277,"position":4},"title":"News of three BBC media literacy projects","date":"September 6, 2010","format":false,"excerpt":"I've just been reading an info pack from BBC Learning Campaigns and these three items on the slate caught my eye: 1. My Story Fifteen of the thousands of stories submitted will be showcased as five half-hour programmes, starting 7th Sept, 10.35pm, BBC One. www.bbc.co.uk\/mystory 2. CBBC Me and My\u2026","rel":"","context":"In &quot;digital storytelling&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":561,"url":"http:\/\/www.aberth.com\/digitalstorytelling\/center-for-digital-storytellings-joe-lambert-teaching-iphone-storytelling-in-london-2-4-june\/","url_meta":{"origin":277,"position":5},"title":"Center for Digital Storytelling&#8217;s Joe Lambert teaching iPhone storytelling in London 2-4 June","date":"May 16, 2012","format":false,"excerpt":"Joe Lambert, CDS Founder and Director, is coming to Cardiff to DS7 on 7 June 2012. While he's in the UK he's leading an iPhone workshop in London on June 2-4. 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