{"id":179,"date":"2010-09-23T17:39:21","date_gmt":"2010-09-23T16:39:21","guid":{"rendered":"http:\/\/www.aberth.com\/blog\/use-social-media-to-drive-social-change-the-dragonfly-effect.html"},"modified":"2010-09-23T17:39:21","modified_gmt":"2010-09-23T16:39:21","slug":"use-social-media-to-drive-social-change-the-dragonfly-effect","status":"publish","type":"post","link":"http:\/\/www.aberth.com\/digitalstorytelling\/use-social-media-to-drive-social-change-the-dragonfly-effect\/","title":{"rendered":"Use social media to drive social change: The Dragonfly Effect"},"content":{"rendered":"<p>This looks like an interesting book: <a href=\"http:\/\/www.amazon.com\/Dragonfly-Effect-Effective-Powerful-Social\/dp\/0470614153\">&#8216;The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change&#8217;<\/a> by Jennifer Aaker &amp; Andy Smith<\/p>\n<p>&#8220;A handbook on using the power and popularity of social media to do good in the world. The Dragonfly Effect because of that insect&#8217;s ability to move in any direction when its four wings work together. This is a comprehensive guide for how to take your cause and compassion viral:<\/p>\n<ul>\n<li>an e-mail campaign to register bone marrow donors for hard-to-match patients<\/li>\n<li>a Colombian engineer who used Facebook to organize a protest against the Revolutionary Armed Forces<\/li>\n<li>the microlending site Kiva&#8221;<\/li>\n<\/ul>\n<p>(edited from Amazon&#8217;s blurb)<\/p>\n<p>(source Tomomi Sato : @satomo_\u00a0 RT @yuuhey: &#8220;The Dragonfly Effect&#8221; ????????????????????????????????????????????????? http:\/\/amzn.to\/8YmxVB )<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This looks like an interesting book: &#8216;The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change&#8217; by Jennifer Aaker &amp; Andy Smith &#8220;A handbook on using the power and popularity of social media to do good in the world. The Dragonfly Effect because of that insect&#8217;s ability to move in any direction when its four wings work together. This is a comprehensive guide for how to take your cause and compassion viral: an e-mail campaign to register bone marrow donors for hard-to-match patients a Colombian engineer who used Facebook to organize a protest against the Revolutionary Armed Forces the microlending site Kiva&#8221; (edited from Amazon&#8217;s blurb) (source Tomomi Sato : @satomo_\u00a0 RT @yuuhey: &#8220;The Dragonfly Effect&#8221; ????????????????????????????????????????????????? http:\/\/amzn.to\/8YmxVB )<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[6,8,12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use social media to drive social change: The Dragonfly Effect - Aberth Digital Storytelling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aberth.com\/digitalstorytelling\/use-social-media-to-drive-social-change-the-dragonfly-effect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use social media to drive social change: The Dragonfly Effect - Aberth Digital Storytelling\" \/>\n<meta property=\"og:description\" content=\"This looks like an interesting book: &#8216;The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change&#8217; by Jennifer Aaker &amp; Andy Smith &#8220;A handbook on using the power and popularity of social media to do good in the world. The Dragonfly Effect because of that insect&#8217;s ability to move in any direction when its four wings work together. This is a comprehensive guide for how to take your cause and compassion viral: an e-mail campaign to register bone marrow donors for hard-to-match patients a Colombian engineer who used Facebook to organize a protest against the Revolutionary Armed Forces the microlending site Kiva&#8221; (edited from Amazon&#8217;s blurb) (source Tomomi Sato : @satomo_\u00a0 RT @yuuhey: &#8220;The Dragonfly Effect&#8221; ????????????????????????????????????????????????? http:\/\/amzn.to\/8YmxVB )\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aberth.com\/digitalstorytelling\/use-social-media-to-drive-social-change-the-dragonfly-effect\/\" \/>\n<meta property=\"og:site_name\" content=\"Aberth Digital Storytelling\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-23T16:39:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"melyn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#website\",\"url\":\"http:\/\/www.aberth.com\/digitalstorytelling\/\",\"name\":\"Aberth Digital Storytelling\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.aberth.com\/digitalstorytelling\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aberth.com\/digitalstorytelling\/use-social-media-to-drive-social-change-the-dragonfly-effect\/#webpage\",\"url\":\"https:\/\/www.aberth.com\/digitalstorytelling\/use-social-media-to-drive-social-change-the-dragonfly-effect\/\",\"name\":\"Use social media to drive social change: The Dragonfly Effect - Aberth Digital Storytelling\",\"isPartOf\":{\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#website\"},\"datePublished\":\"2010-09-23T16:39:21+00:00\",\"dateModified\":\"2010-09-23T16:39:21+00:00\",\"author\":{\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#\/schema\/person\/052ce1ffb8d82c3a588d79a3b9e80b7e\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.aberth.com\/digitalstorytelling\/use-social-media-to-drive-social-change-the-dragonfly-effect\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aberth.com\/digitalstorytelling\/use-social-media-to-drive-social-change-the-dragonfly-effect\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aberth.com\/digitalstorytelling\/use-social-media-to-drive-social-change-the-dragonfly-effect\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/www.aberth.com\/digitalstorytelling\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Use social media to drive social change: The Dragonfly Effect\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#\/schema\/person\/052ce1ffb8d82c3a588d79a3b9e80b7e\",\"name\":\"melyn\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/1.gravatar.com\/avatar\/aab291c1a5e95ed98dafe92ceaef8653?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/1.gravatar.com\/avatar\/aab291c1a5e95ed98dafe92ceaef8653?s=96&d=mm&r=g\",\"caption\":\"melyn\"},\"url\":\"http:\/\/www.aberth.com\/digitalstorytelling\/author\/melyn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Use social media to drive social change: The Dragonfly Effect - Aberth Digital Storytelling","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aberth.com\/digitalstorytelling\/use-social-media-to-drive-social-change-the-dragonfly-effect\/","og_locale":"en_US","og_type":"article","og_title":"Use social media to drive social change: The Dragonfly Effect - Aberth Digital Storytelling","og_description":"This looks like an interesting book: &#8216;The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change&#8217; by Jennifer Aaker &amp; Andy Smith &#8220;A handbook on using the power and popularity of social media to do good in the world. 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