{"id":107,"date":"2009-04-14T12:04:28","date_gmt":"2009-04-14T11:04:28","guid":{"rendered":"http:\/\/www.aberth.com\/blog\/two-ages-of-media-literacy.html"},"modified":"2009-04-14T12:04:28","modified_gmt":"2009-04-14T11:04:28","slug":"two-ages-of-media-literacy","status":"publish","type":"post","link":"http:\/\/www.aberth.com\/digitalstorytelling\/two-ages-of-media-literacy\/","title":{"rendered":"Two ages of media literacy"},"content":{"rendered":"<p>Reinforcement of the importance of <a href=\"http:\/\/www.aberth.com\/blog\/its-about-the-story.html\">creation<\/a>* in media literacy today by <a href=\"http:\/\/subtechst.blogspot.com\/2009\/04\/critical-thinking-and-media-literacy-20.html\">Jason Ohler<\/a>:<\/p>\n<ul>\n<li>Media Literacy 1.0 &#8211; the era of mass media &#8211; concerns the ability to identify and evaluate the techniques of media persuasion.<\/li>\n<li>Media Literacy 2.0 &#8211; the era of digital participation &#8211; the ability to identify, evaluate and <span style=\"font-weight: bold\">apply<\/span> the techniques of media persuasion.<\/li>\n<\/ul>\n<p>* OFCOM defines media literacy as: &#8220;the ability to access, understand and CREATE communications in a variety of contexts&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reinforcement of the importance of creation* in media literacy today by Jason Ohler: Media Literacy 1.0 &#8211; the era of mass media &#8211; concerns the ability to identify and evaluate the techniques of media persuasion. Media Literacy 2.0 &#8211; the era of digital participation &#8211; the ability to identify, evaluate and apply the techniques of media persuasion. * OFCOM defines media literacy as: &#8220;the ability to access, understand and CREATE communications in a variety of contexts&#8221;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[8,12,19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Two ages of media literacy - Aberth Digital Storytelling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aberth.com\/digitalstorytelling\/two-ages-of-media-literacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two ages of media literacy - Aberth Digital Storytelling\" \/>\n<meta property=\"og:description\" content=\"Reinforcement of the importance of creation* in media literacy today by Jason Ohler: Media Literacy 1.0 &#8211; the era of mass media &#8211; concerns the ability to identify and evaluate the techniques of media persuasion. Media Literacy 2.0 &#8211; the era of digital participation &#8211; the ability to identify, evaluate and apply the techniques of media persuasion. * OFCOM defines media literacy as: &#8220;the ability to access, understand and CREATE communications in a variety of contexts&#8221;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aberth.com\/digitalstorytelling\/two-ages-of-media-literacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Aberth Digital Storytelling\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-14T11:04:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"melyn\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#website\",\"url\":\"http:\/\/www.aberth.com\/digitalstorytelling\/\",\"name\":\"Aberth Digital Storytelling\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.aberth.com\/digitalstorytelling\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aberth.com\/digitalstorytelling\/two-ages-of-media-literacy\/#webpage\",\"url\":\"https:\/\/www.aberth.com\/digitalstorytelling\/two-ages-of-media-literacy\/\",\"name\":\"Two ages of media literacy - Aberth Digital Storytelling\",\"isPartOf\":{\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#website\"},\"datePublished\":\"2009-04-14T11:04:28+00:00\",\"dateModified\":\"2009-04-14T11:04:28+00:00\",\"author\":{\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#\/schema\/person\/052ce1ffb8d82c3a588d79a3b9e80b7e\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.aberth.com\/digitalstorytelling\/two-ages-of-media-literacy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aberth.com\/digitalstorytelling\/two-ages-of-media-literacy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aberth.com\/digitalstorytelling\/two-ages-of-media-literacy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/www.aberth.com\/digitalstorytelling\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Two ages of media literacy\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#\/schema\/person\/052ce1ffb8d82c3a588d79a3b9e80b7e\",\"name\":\"melyn\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.aberth.com\/digitalstorytelling\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/1.gravatar.com\/avatar\/aab291c1a5e95ed98dafe92ceaef8653?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/1.gravatar.com\/avatar\/aab291c1a5e95ed98dafe92ceaef8653?s=96&d=mm&r=g\",\"caption\":\"melyn\"},\"url\":\"http:\/\/www.aberth.com\/digitalstorytelling\/author\/melyn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Two ages of media literacy - Aberth Digital Storytelling","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aberth.com\/digitalstorytelling\/two-ages-of-media-literacy\/","og_locale":"en_US","og_type":"article","og_title":"Two ages of media literacy - Aberth Digital Storytelling","og_description":"Reinforcement of the importance of creation* in media literacy today by Jason Ohler: Media Literacy 1.0 &#8211; the era of mass media &#8211; concerns the ability to identify and evaluate the techniques of media persuasion. 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It's a fundamental shift that completely democratises our business.\" Peter Chernin, News Corp.\u2026","rel":"","context":"In &quot;digital storytelling&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":88,"url":"http:\/\/www.aberth.com\/digitalstorytelling\/new-wales-media-literacy-blog\/","url_meta":{"origin":107,"position":1},"title":"New Wales Media Literacy blog","date":"August 7, 2008","format":false,"excerpt":"Wales Literacy Network launched a new blog at the annual Eisteddfod meet last night: http:\/\/walesmedialiteracy.org.uk\/blog\/ Other highlights of the night included an update about NIACE Cymru's work by Essex Harvard; an insight into user testing and user participation in the Welsh youth TV programme Mosgito by its web executive producer\u2026","rel":"","context":"In &quot;media literacy&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":174,"url":"http:\/\/www.aberth.com\/digitalstorytelling\/news-of-three-bbc-media-literacy-projects\/","url_meta":{"origin":107,"position":2},"title":"News of three BBC media literacy projects","date":"September 6, 2010","format":false,"excerpt":"I've just been reading an info pack from BBC Learning Campaigns and these three items on the slate caught my eye: 1. My Story Fifteen of the thousands of stories submitted will be showcased as five half-hour programmes, starting 7th Sept, 10.35pm, BBC One. www.bbc.co.uk\/mystory 2. CBBC Me and My\u2026","rel":"","context":"In &quot;digital storytelling&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":146,"url":"http:\/\/www.aberth.com\/digitalstorytelling\/bbc-understand-participate-in-and-influence\/","url_meta":{"origin":107,"position":3},"title":"BBC &#8211; understand, participate in and influence","date":"November 20, 2009","format":false,"excerpt":"Inform, educate and entertain was the old Reithian view of the BBC. Whilst continuing to be a worthwhile mission, it does sound a little 'paternal' or top-down for today's world. It was refreshing to hear a new personal view of what the BBC needs to do today from Seetha Kumar\u2026","rel":"","context":"In &quot;citizenship&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":45,"url":"http:\/\/www.aberth.com\/digitalstorytelling\/its-about-the-story\/","url_meta":{"origin":107,"position":4},"title":"It\u2019s about the story","date":"October 26, 2007","format":false,"excerpt":"I gave a brief presentation about digital storytelling in Wales on behalf of BBC Wales as part of last night's RTS Wales Media Literacy Network event at the University of Glamorgan's new Atrium building in Cardiff. DK of Mediasnackers blogged the session here. I wanted to show a digital story\u2026","rel":"","context":"In &quot;digital storytelling&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":161,"url":"http:\/\/www.aberth.com\/digitalstorytelling\/telling-your-story-in-a-taxi-cab\/","url_meta":{"origin":107,"position":5},"title":"Telling your story in a taxi cab","date":"June 3, 2010","format":false,"excerpt":"I'm working at the Urdd National Eisteddfod - a major European youth festival - in Aberaeron, Wales, this week. Colleagues from the BBC Welsh-language children's news programme Ffeil have been recording viewers' stories using an adapted London black taxi cab as an experiment here. It's not something they've built themselves;\u2026","rel":"","context":"In &quot;digital storytelling&quot;","img":{"alt_text":"presenters of BBC Ffeil programme surround the taxi","src":"https:\/\/i0.wp.com\/aberth.kitchcat.com\/blog\/images\/bbcffeil-taxi.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/www.aberth.com\/digitalstorytelling\/wp-json\/wp\/v2\/posts\/107"}],"collection":[{"href":"http:\/\/www.aberth.com\/digitalstorytelling\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.aberth.com\/digitalstorytelling\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.aberth.com\/digitalstorytelling\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.aberth.com\/digitalstorytelling\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":0,"href":"http:\/\/www.aberth.com\/digitalstorytelling\/wp-json\/wp\/v2\/posts\/107\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.aberth.com\/digitalstorytelling\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.aberth.com\/digitalstorytelling\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.aberth.com\/digitalstorytelling\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}